holding it for design aficionados, as the quest to uphold design value continues through research and advocacy.

April 19, 2017

It's April and I'm planning a trip in Hawaii in September. Last time I went for a visit, I stayed in my cousin's hut on the Big Island, while designing an ad at 11pm my only night on that island. My accommodations were was open air, on stilts on top of an active volcan...

April 13, 2017

I ate the apple and my eyes were opened to the feeling of being exposed. The symbolic fruit often summons the insecurities that lies deep within. Then the "voices" are given license to sing their songs. What are people going to think of me when I launch this website? W...

April 12, 2017

The je ne sais quoi of great design. Do you feel it? That surge of emotion coursing through every part of you when your design solution hits the mark.

When I get that tingling feeling and the hair on my arms stands on end, I know I've found the right concept. One that's...

April 8, 2017

...good design takes time. There are efficient routes, but no short cuts. I do reinvent the wheel by creating custom solutions for specific problems. The only formula seems to be that the process is organic.

By looking at the Design Distillation Process, one can se...

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