
What is creativity?
Although solving design problems is challenging, bringing the end solution to fruition is exhilarating. In an effort to demystify creativity

What shape is it?
A compelling way to examine the design process is through experts' perceptions of the shape of its course. Is it round? Or maybe linear? The answers are delightfully surprising, informative and shed light on how these artists and designers work. "Bird walking" is what Christine Reilly calls it, as she goes out on the metaphorical branches of a tree, exploring new ideas. Seeing her describe this with her statuesque physique adds to the effect of "going out on a limb." To Marc