...good design takes time. There are efficient routes, but no short cuts. I do reinvent the wheel by creating custom solutions for specific problems. The only formula seems to be that the process is organic. By looking at the Design Distillation Process, one can see the steps and why the design process is not simple nor something to breeze through. Let's take a look designing a logo and the typical hours entailed to develop to completion. 1. Assess goals and requirements: 2 h