Just pop a design pill and voila! The design process is that simple.
I'm still learning how complex the process is. I've been curious about it for years, and I started to write about it in 2015. The more I dove into it, the more I discovered and here we are, in the brinktank, which has an ever-flowing tap. This offshoot of Brink Creative delves deeper into The Brink Creative Design Distillation Process, a metaphor that clearly illustrates the design process.
The parallels continue to evolve. Distilling takes time, and so does design. There are no short cuts in either craft of developing a superior product. Distillation involves a physical separation process and design is usually not comfortable. I've included in some contracts that we will hit some bumpy roads to forewarn clients that the idea of "design is fun" is a misconception. Both process extract essential substances, refine them into something pure, then fold the valuable sediment back into the compound. Neither energy nor matter can be destroyed while changing forms.
I've read that distillation is both an art and a science, and design can be thought of in both terms as well, especially when analyzing the design process, which is a systematic study that includes observation, experimentation and findings.
I don't like to promise a client that I can make them more profitable nor successful, but I can promise one thing: expect a reaction. What's yours to the design distillation process?